Around the world, Google is the number 1 site where as Facebook stands at number 2 but Kenya being Kenya and Kenyans being seriously Kenyans, the trend is different here. Facebook proudly stands at the number 1 position here while Google looks up at no 2. But what does this tells us about Kenya? That we prefer to interact more and when it comes to information search, we always prefer the trusted sources rather than a Google search. I might be wrong, but this is what I derive out of it.
But anyways lets focus on the title as of now, the top 5 facebook fanpages of Kenya. What makes a Fanpage successful? Is it the fan following? or is it the level of interactivity? or the amount of Entertainment to the fans? I guess, we all can answer this well. A mix of everything in the right order. So basis these factors, here is the rating:-
5.) CAPITAL FM
A fan following of 73,820 people makes CapitalFM number 5 in our rankings but they seriously need to get a professional doing their updates on this page. A thing as simple as posting links looks like alien to them. The majority of updates are focused on relationships and people seem to be fine with that. On a macro level, its nothing but an extension of their radio station.
Overall Ranking- 2.8/5
4.) CITIZEN TV
With a fan following of 67,870 people, Citizen TV stands at the 4 position. The level of interaction is decent but can still be better. The topics for discussion are mixed and provide a wider platform to the users to interact.
Overall Rating- 3/5
3.) DAILY NATION
A fan following of 83,904 is really HUGE especially when you see the level of interaction is equally high (Every post gets an average 110 comments and depending on the nature of news, likes around 24-48). Being a newspaper and primarily a news site, the fanpage again here is an extension to the same service, However this is a true example of how a news service can stay true to its identity and still entertain its users. The tone of the conversation is serious yet convincing.
Overall Rating: 4/5 Stars
2.) EASY FM
The fanpage which started it all. Easy FM's Facebook fanpage has a mind blowing following of around 150,000 people and the level of interaction is a dream for any marketer, with an average of 400 odd comments and around 100 likes. Strikingly though, the focus of conversation remains majorly on relationships but that's what people like about this fanpage I guess. They refuse to get bored here. Its cheese, street-smart and elegant. As I said before, every marketer would love to display or post their products on this fanpage especially if its youth or women oriented.
Overall Rating: 4.5/5
1.) NTV KENYA
AND the Winner is here. The growth of NTV Kenya's fanpage has been astronomical in the last 4 months. From a figure of 36,000 in may it has now reached to a rock solid 130,000 people. The best part is that the discussion topics and posts are like a rainbow. You get updates about Sports, politics, humor, life and infact everything and anything that's happening around. The tonality is full of masala entertainment, especially the tongue in cheek updates. The level of interaction is very high as compared to any other fanpage in Kenya and in no way any less than international media fanpages. Highly Engaging, Highly Entertaining.
Overall Ranking: 4.8/5
Well this was my point of view to judge the fanpages, if you guys have a different point of view to share or if you think there is any other Kenyan fanpage that deserves to be in the list then kindly provide me with your feedback. I would really appreciate that. Cheers!!
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5 comments:
you forgot Churchile Live with over 100,000 fans
XYZ Show fan base has grown to over 50k in less than 2 months an average post boasts of over 100 - 200 responses.
Yep! Daniel "Churchill" Ndambuki aka Mwalimu King'ang'i page rules! Unless you were profiling media pages alone. I have been tracking the growth and in under 4 months this page has been growing at an average of 30,000 fans a month! As i write this, wait for it...112,002 People Like This!
@KenyaTV- The fanpage churchill live has around 29000 fans, the one that M talking about is here- http://www.facebook.com/#!/pages/Churchill-Live/56316486398
However, the one @Edwin is talking about surely has around 112,000+ fans. Thanks for bringing this to my notice, will update the listing in Nov.
Ну и какого хрена не делаешь себе мало-мальски годную ливневую канализацию ? разве не адекватнее будет решить проблему чем постоянно на блоге жаловаться?
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